Free reports are one of the best ways to get readers’ attention, build your list, and eventually increase sales. You may feel that the last thing you want to do is give something away for free, but here are some good reasons to think again.
The Power of Free
First, the chance to get something for free is enticing, especially if it is a report of value or one you might otherwise pay for. So, it’s much more likely to be downloaded than a similar paid report.
Second, a free report of real use will make you memorable to the reader, who might then investigate your website or pass it on to others who have an interest in the topic. This can be the start of a relationship where the reader comes to know, like, and trust you, and that’s the best groundwork for any online relationship.
Third, there’s a psychological component at work. When we receive something for free, to some extent we are inclined to repay the favor by buying something from the giver. It can result in not just more traffic but more sales of your products and services.
Standing Out from the Crowd
Giving away a free report as an incentive is a good idea, so of course, everyone is doing it. How do you stand out from the sea of freebies already on the Internet?
It starts with knowing your audience. What’s on their mind? What are their problems? What solutions do they need so much that they are willing to pay for that information? One way to discover this is to look at your competition; successful competitors really understand their target market. Visit their websites and see what they are giving away for free. Look at the questions and comments they get. These may give you plenty of ideas for your free report.
Now that you’ve come up with an idea that will engage your audience, the next step is to research the topic. Your goal is to gather a combination ideas,facts, stories, quotations, etc. to inform your readers and entertain them a little, too. This will make both you and your report valuable and memorable. It will also begin to establish you as an expert on the topic.
Your tone should be conversational but professional; you should be personable but connect with your audience at the same time. That’s not as difficult as it may sound. Remember the tone you like in the things you read. Use that. Your audience will appreciate it just as you do.
One Report = Multiple Benefits for You
Be sure to include a call to action at the end of every report (as well a every post you write). A call to action lets the reader know what to do next.This should include a link to your website, something relevant about you and the product or service you want to introduce.
In short, your free report will accomplish a lot. It will provide readers with some valuable information, an introduction to you as an expert they may want to learn more about, and possible current or future sales.