Headlines that Engage and Sell

What’s the most important thing in writing any blog post? Well, quality content that appeals to your target audience, of course. But a close second is a headline that intrigues readers and promises them a benefit they’ll have after reading that they don’t have before.

After all, no click on the headline means no one reads the post, no matter how brilliant it is.

Getting attention with your headline becomes increasingly more important as competition from other blogs for readers’ eyes, minds, and engagement grows each day. Moving on is only a mouse click away.

Writing a great headline is a bit art and a bit science, but it is also a skill that can be learned fairly easily.

Let’s take a look at the components involved in writing skilled headlines.

  • Your headline should be short(around seven words or so).It’s good if it can fit on one line.
  • It should be specific enough to give the reader a good indication of what the post is about.
  • It should have some personality—a little intrigue, surprise, or humor—something to make the reader want to find out what you mean.
  • It should contain an SEO (search engine optimization) word or phrase so that Google will pick up your post and rank it well enough for readers to see.
  • Don’t forget WIIFM (What’s In It For Me).As readers consider whether they should take time to read your post,this question is always in the back of their mind.

The best approach is to put yourself in the reader’s mind; visualize your ideal reader and pretend you’re that person. Is the topic interesting? Does the headline express it clearly? When you read it, do you want to read on?

In general, you’re on solid ground if you address people’s fears, hopes, challenges, desires or pain points.Variations on issues related to being healthy, wealthy, and wise always have and always will have universal appeal… and will continue to grab readers’ attention.

3 Types of Effective Headlines

How-to Headlines

Readers are frequently looking for solutions to problems. When your headline starts with “How to,” it says you will be providing a solution, it tells what the solution will be, and this makes it easy for Google to index. For instance,

How To Lose 5 Pounds in 7 Days

How To Lose 5 Pounds by Next Weekend

If you want to make this a post about your own weight loss, you could say

How I Lost 5 Pounds in 7 Days
How To Lose 5 Pounds; My Personal Success Formula

Step-by-Step Headlines

Often, readers are attracted to simple, step-by-step headlines that offer a simple solution that seems to promise success. These tend to keep people reading:

7 Steps to Lose 5 Pounds by the Weekend

4 Easy Exercises to Get those 5 Pounds Off

Tips and Tricks Headlines

Readers love to feel they are in on a secret or will be getting information others don’t know about. Tips and tricks or secrets headlines offer an incentive to keep on reading.

Headlines are so important to the success of your post. Spending ten or twenty minutes trying out some alternative titles could result in a big payoff in traffic and opt-ins.


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